Official Pioneer DJ Global branding, a beautiful collaboration between Pioneer DJ, These Days and Planet. This resulted in awesome graphics based on the new DJ generation, beautiful UI elements, vibrant colours that give a punch and recognisability to the brand. Pioneer DJ has always been innovative, unafraid to break conventions. So for their new website, we evidently questioned everything. A survey among 10,000+ professional and amateur DJs taught us what was expected of the platform, and we delivered. I've worked on this project at These Days Y&R and was involved through design direction, optimisation and UX/UI design.