Child Focus (client) and These Days Y&R (agency) launch 1 million euro coins with the face of a missing child. For the first time anywhere in the world, a missing child will be depicted on a regular coin. Liam Vanden Branden, then 2 years old, disappeared 20 years ago this month. As the youngest child that remains missing in Belgium, he is a symbol for all missing children. On May 25th, the International Day of the Missing Children, the Belgian National Bank launched one million of these exceptional €2 coins. The ‘Coins of Hope’ will be circulated as a means of payment, just like a regular €2 coin. Anyone who spends or receives one of these special coins will have the chance to reflect on the fate of all missing children – now and in the future. This way these coins spread hope for every missing child.  I've worked on this campaign as design director and final art director at These Days / Young & Rubicam in Antwerp, Belgium and was involved in art, design and production of the campaign.

Awarded with

  • Gold Lion in PR at the Cannes International Festival of Creativity.
  • Silver Lion in PR at the Cannes International Festival of Creativity.
  • Bronze Lion in Design, Outdoor & Direct at the Cannes International Festival of Creativity.
  • Gold award in creative excellence for Media Innovation by the Londen International Awards. 
  • Silver award in creative excellence for “Best Brand Design” by prestigious CLIO-awards in NYC.
  • Silver award in Innovation in Outdoor Advertising by the New York Festivals. 
  • Gold award in Media at the Creative Belgium Awards.
  • Article in Fast Company.


View credits
  • Agency: These Days Y&R
  • Client: Child Focus
  • Client (Chief Communication Officer): Dirk Depover
  • Creative Directors: Pieter Staes, Manuel Ostyn, Sam De Volder, Mateusz Mroszczak
  • Creation: Kate Bellefroid, Jolien Tuyteleers
  • Art & Design direction: Max Heirbaut
  • Design: Inge Vanhees, Lotte Neirynck
  • Account Manager: Seppe Dogge, Jentina Van Eynde
  • Project Manager: Claudio Capo
  • Chief Strategy Officer: Toon Diependaele
  • Strategic Planner: Katleen De Vlieger, Jef Raeman
  • Senior Front End Developer: Bram Verdyck
  • Developer: Veerle Struyf
  • Front-End Developer: Jill Van Reeth
  • Technology Officer: Olivier Berger
  • Solution Architect: Stijn Janssens
  • UX Designer: Krisje Herbert
  • Performance:Niky Patyn
  • Content Marketing & Social Media Director: Geerlinde Revenge
  • RTV Producer: Annelies Deneckere, Ingeborg Van Hoof
  • Sound Engineer: Mathias Lewis, Eli Sundermann
  • 3D Production: Creative Conspiracy
  • Film Production: Vice
  • PR - Finn

Play

Play